BabyDam + Bobux

During my time at Tyke and Co, I helped two different international brands market to the US market, A video I created went viral on Facebook, generating over 66 million views, 33k comments, and 21k likes. (And that’s only one of the viral videos!)

Sales skyrocketed as a result, leading to an all-hands-on-deck shipping party in the warehouse to try and keep up.

Visit BabyDam.com
Visit Bobux.com

Work Scope

Photo & VIDEO CREATION

I organized numerous photo and video shoots to get imagery for our marketing efforts. We even had a bathtub set built in our building!

PRINT & WEB MARKETING

I got my first taste of catalog design with Bobux and was able to start the printed marketing assets for BabyDam from the ground up.

PUBLIC RELATIONS

We had a new product on our hands, and we had to get the word out! During my time at Bobux, we went viral on several popular Facebook pages like Yahoo News, Insider Reviews, Cheddar News, and In the Know. We even got featured on Good Morning America!

SOCIAL MEDIA

Engaging with your community is important to stay top-of-mind. For Bobux, this meant frequent giveaways encouraging page fans to tag a friend to enter. These giveaways were a great way to highlight new inventory and were highly successful, driving page growth up over 100%.