A Major Difference
AMD is the innovator of the ionic detox footbath. When I started at AMD, the product was already moving mountains in the alternative healthcare world, but the marketing needed a facelift. Over my three years at AMD, I updated all pieces of written and visual marketing collateral to help the company’s presence appeal to a younger demographic.
Work Scope
COMPlETE BRAND
MAKEOVER
Aside from the Logo, every part of AMD’s marketing literature was updated while I was there. This includes flyers, photos, the website, and even the booth display that the team traveled with to conferences.
Facebook group and social media management
With social media, you want to hang out where your customers hang out. For AMD, that was Facebook and Instagram. I managed several different online communities leading to an increased conversion rate.
COPY THAT CONVERTS FOR
B2B anD B2C
At AMD, we sold to consumers as well as practitioner-led businesses. The way we spoke to each of these markets was extremely different, and I brought this targeted approach to the written marketing copy.
WEB COURSE
DESIGN
To train our practitioner clientele, I developed a video training series available only to confirmed customers. Increasing practitioner confidence in our product helped promote additional sales.
COMMERCIAL PHOTOGRAPHY
& VIDEOGRAPHY
A brand makeover wouldn’t be complete without new, stunning imagery. I coordinated several different photo and video shoots to update the imagery that AMD had available for our marketing efforts. We even took new team headshots!
EMAIL MARKETING
We sent monthly newsletters and implemented several different automated email sequences into our customer journey, including collecting surveys and reviews as well as lead nurture sequences.
Updated Product and Lifestyle Photography
Printed Marketing Materials
Facebook Group &
Social Page Management
I helped drive engagement with our community. Our active participants created an enriching atmosphere where people could learn about our product from people that had been in their shoes. We converted one out of every three people that joined our FB group, an extremely impressive number for a luxury item.
Facebook Page: Over 4k Followers
Instagram Page: Over 5k Followers
Facebook Group: Over 10k Members
Website Redesign
How do you create a website that serves two vastly different types of customers? This complete website redesign was a passion project solving that very question while providing a quality UI experience.
Conference Booth Design
Custom-designed to fit 10- or 20ft booth spaces with an optional right-side panel.
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Animated Team Headshots
Video Content
As a video production team of one, I created everything from instructional online courses to engaging Facebook ads to drive sales.
